Our ethos, approach and inspiration

In a world filled with mass produced ‘fashionable’ spaces our perspective on ‘real luxury’ is the ability to create an atmosphere reflecting the individuality and character of the owners. The Ruum is dedicated to this ideal as an affordable speciality based on the established work and expertise of The Ruum founded by accomplished designers.

FOUNDER

Line Gonski

Growing up in Denmark, surrounded by an architect family, I was immersed in the world of sleek Danish design that prioritizes functionality and human needs. This background instilled in me a deep appreciation for the balance between form and purpose.

Colour, light, and pattern are central to my work. I’ve developed an intuition for colour application, understanding its power to transform spaces and evoke emotions. I use colour to enhance natural light, create depth, and define areas within a space. My designs showcase a nuanced palette that balances boldness with subtlety, resulting in interiors that are both visually captivating and harmonious.

My artistic background extends beyond design. Trained as a classical singer and actress, I worked in various performing arts fields, experiences that informed my comprehensive approach to interior spaces. Since moving to London, I’ve concentrated on interior design, refurbishing houses and creating bespoke interiors for private clients, blending diverse artistic influences with practical design solutions.

A modern kitchen features dark blue cabinets, patterned blue and white backsplash tiles, and a herringbone black-and-white tiled floor. A white kettle and fruit bowl rest on the countertop.

Our Company

The London based design studio inspired by our clients’ needs, cultural interests and values.

  • An aesthetic connection should exist between the client and the space they live or work in.
  • The ability to establish a connection with clients requires talented designers able to assess this synergy and incorporate it into individual designs.
  • Our passion is for the design of distinctive interiors.
  • We transform the merely functional by enhancing ambience, integrating elements of modernity for contemporary living with the best of established design practices.
  • No project is too big or too small, a single room a whole house or a commercial building.
  • We define domestic, office or commercial spaces by reflecting the personality of those using them.

We invest the time to meticulously design and oversee each project, offering a level of dedication that busy young professionals often can’t spare.